by Erecca Nacion
Twitter is significantly the most important social media tool when it comes to real – time in – game interaction. Each tweet gives any user the voice to strengthen the relationship with fans. They give insight to what resonates most with followers in specific verticals(Twitter, Sports: The Impact of Tweeting With Photos,
Videos, Hastags and Links, 2014) . Athletes, Teams and
Leagues can provide both the play – by play of a game and the color commentary.
Sports teams and clubs can live – tweet big off – the – field moments, like
drafts, press conferences and the unveiling of new players. For instance, @RedSox live – tweeted games throughout last year’s World
Series run, providing statistics, photos, and videos in addition to standard
play – by – play. In Twitter is it
important for any user to increase the average amount of “retweets” on each tweet
to increase the maximum amount of reach to your account, thus increasing your
followers in the long run.
Twitter is significantly the most important social media tool when it comes to real – time in – game interaction. Each tweet gives any user the voice to strengthen the relationship with fans. They give insight to what resonates most with followers in specific verticals
Hashtags are one of the most important aspects of Twitter.
Since its success on Twitter, the hashtag is now seen on all social media
platforms. Hashtags draw attention to the real – time tweeting events, but they
are only successful when it is a dedicated hashtag as it allows user to search
for the topic and join the conversation. For instance, when @kobebryant live – tweeted a re –
air of his legendary 81 – point game, he
employed the hashtag #countonkobe, which was mentioned more than 80,000 times
that day. The hashtag is still even in use to this day, and is always seen with
new results daily. (Twitter, Live - Tweet During Sporting Events, 2014)
However the most important feature with a tweet would be the
photos posted. Verified sports users most – retweeted Tweets contain photos,
which have nearly 50% more Retweets than they would expect to get anyway.
Pictures add color and texture to Tweets. For instance tweeting a photo like
the one below gives sport enthusiasts a taste of what it’s like to be
courtside, providing more real – time in – game interaction.
If you are a sport enthusiast on Twitter, write in the
comments below on your opinion of Twitter giving you an insight to your
favorite games.
References:
Twitter. (2014). Live
- Tweet During Sporting Events. Retrieved from Media : https://media.twitter.com/best-practice/live-tweet-during-sporting-events
Twitter. (2014). Sports: The
Impact of Tweeting With Photos, Videos, Hastags and Links. Retrieved from Media:
https://media.twitter.com/best-practice/sports-the-impact-of-tweeting-with-photos-videos-hashtags-and-links
Hello Erreca,
ReplyDeleteI enjoyed reading this post. I agree that people use hashtags to monitor any news about their favorite athletes and teams. Hashtags allows fans to follow every moment of the game right when it’s happening. When their favorite team scores a goal, home run or touchdown they are using hashtags to share their happiness and cheer on the team with other fellow fans. I also agree that engaging with fans on Twitter during games is a great way to increase the social conversation. I found a Youtube video about the example you used about Kobe Bryant live-tweeting a re-aired game where he scored 81 points: http://www.youtube.com/watch?v=K_PTQGTcg94
- Jessica Cruz (The Social Athlete Bandwagon)