Since online forums have limited interaction with users for
all sports, the use of other platforms that provide more user collaboration
like Facebook and twitter provide fans with more than just a regular word
conversation with other users.
NASCAR has started to embrace the use of online social
platforms. Fans are also giving feedback through social media platforms like
Twitter and Facebook including changes to qualifying and race formats announced
for the year.
NASCAR fans across the United States and around the world
have discovered that they have a way with interacting with one another on race
weekends and other events.
A great example of fans using social
media platforms:
In 2012, Team Penske’s Brad Keselowski had tweeted
photographs of a burning jet dryer
during the lengthy red flag stoppage of the race (it gained over 100,000 new followers within the hours) and it helped catapult NASCAR's social media footprint into national prominence.
Margolis, B. (2014, March 6). Social Media's Role
in Making NASCAR's changes for 2014. Retrieved February 25, 2014, from
Bleacherreport:
http://bleacherreport.com/articles/1984234-social-medias-role-in-making-nascars-changes-for-2014
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